Break Tag Media - Chef Ricci

Break Tag Media launches, a site as tasty as the dishes he creates

Break Tag Media, Toronto’s premiere boutique digital media agency, proudly launched on November 9.

“It all came together really quickly,” said Thomas Bink, Break Tag’s Vice-President responsible for digital strategy and content. “Steve Ricci and his team were so easy to work with. Every time we met up with him, it was ‘that’s perfect, keep going.’ So we were able to launch in just a few weeks.”

Chef Ricci logo - Break Tag Media
Logo created for by Break Tag Media

It represents the first website for Ricci, who has been an executive chef for over 25 years, including stints as executive chef at the Windsor Arms Hotel and TIFF hotspot Prego Della Piazza. Active on Instagram, the ultimate goal of the site is to drive awareness of Ricci and his growing catering business.

Part of the new digital branding included a logo for the site, which Bink says was the most enjoyable part of the project.

“I really like learning about a person and boiling it all down into a logo. In Steve’s case, it was noticing the big kitchen knife tattoo on his forearm during our first meeting. Once I saw that, I knew we had to incorporate it into his logo. Clearly that knife is an important symbol in his life.”

The site’s style reflects Ricci’s personal style of clean lines and simple, straightforward ingredients. The colours reflect those chosen for the logo, which Ricci has already incorporated into new business cards. The site incorporates Ricci’s Instagram feed, which is regularly updated with new food inspirations, and Ricci has begun a blog to expand his voice in the digital sphere.

“I wish all projects went as smoothly as that one,” Bink said following the launch. “It has been a real pleasure to work with Steve and see his ideas come to life.”

Break Tag will continue to work with Ricci on digital marketing initiatives to ensure his online catering business is a success.


Break Tag Media is a growing boutique digital media company focused on helping small- and medium-sized businesses amplify their brands in an increasingly crowded digital marketplace.

As a boutique business, Break Tag Media provides unique, one-on-one attention to each client to ensure their individual needs are met while still maintaining some of the lowest costs in the industry.

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