One of the biggest trends we're finding lately is companies being held hostage by their current website – it's outdated, it isn't mobile friendly and no one's really sure how to update it when things change. We can quickly and easily create a new user-friendly WordPress site that's easy for anyone on your team to use and gives you maximum flexibility when things change. No more calling expensive developers every time you want to update your hours or inventory!
DIGITAL STRATEGY & CONSULTATION
This is our raison d'être. Our team has over 40 years in senior positions at some of the largest digital media companies in North America, and we know what works and what doesn't. We'd be happy to sit down with your digital or marketing teams to discuss your needs, budget and available resources, and work with you on a comprehensive plan that is feasible and measurable against your goals. Then we'll be there every step of the way as you implement the plan to ensure you're getting the results you expect.
SOCIAL MEDIA AMPLIFICATION
Social media isn't as easy as it may appear. Brands hoping to build engagement and loyalty through social media have to be fully invested in the various platforms if they want to gain followers and reach. Our digital advisors have learned the do's and don't of social media through years of successful campaigns (and a few failures) and are ready to share their best advice with members of your team. If you need, we'll also set up your social media accounts and provide all the tools you need to become the next Kim Kardashian.
Savvy businesses have learned that one of the best ways to keep their online presence active and vibrant is to create original content that educates or entertains both new and existing customers, particularly with traditional journalism struggling in the digital space. Our team includes former journalists and content strategists who have achieved record traffic, and we can help you set up a consistent flow of original content to grow your audiences.
Let's face it – the main reason your business exists is to make money. And while many companies think setting up a digital sales portal is complicated, it really couldn't be easier nowadays, with a wide assortment of plug-ins and services dedicated to helping companies sell everything from popsicle sticks to private jets. We will work with your tech team to link your inventory with the online tools designed to grow your business to a global audience.
After a few years of e-mail marketing transcending into spam, the tactic has made a resurgence as one of the best ways of keeping in contact with customers, because customers opt-in to receive messages in their inboxes. Our team knows what makes for effective and engaging email, and what gets deleted without a look. We'll give you the tools to create great newsletters and make sure your approach is CASL-compliant.
This is an area we didn't expect to become proficient in, but over the years we've provided a number of logos to companies looking to brand or rebrand themselves with a look that reflects the energy and voice of their teams. We can deftly incorporate the new logo into the overall design of your website and advertising materials.
But wait, there's more ...We're not brash enough to say we're experts in everything. If there's something we aren't the best in the market for, we have connections with best-in-class teams throughout the digital sphere who we can tap to deliver exactly what you need. Including:
- Search Engine Marketing (SEM)
- Display/Programmatic advertising
- Contests and promotions
- Live chat applications
- Video advertising
- Mobile apps
- Pay-per-click (PPC) advertising